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Maxim Integrated OnDemand Webinar Series at embedded world 2021 DIGITAL

Maxim Integrated is excited to offer a series of live and OnDemand webinars corresponding with our virtual booth during embedded world 2021 DIGITAL.
Review this list of available sessions from our team of experts below, and register for as many as you'd like!

For more information about our virtual booth, visit our main event overview page!

BLDC motors are increasingly being used in EMC-critical applications and applications with the highest requirements for energy-efficiency. This puts increasing pressure on the power stage, which has to be designed accordingly if you want your application to meet all the demands. Using real-world examples, the webinar shows how to design a power stage following best practice, what to look out for, and how to reach the desired result.

Date: March 2, 2021
Time: 11 AM CET / 2 AM PST
Speaker: Göran Eggers
Holding a master’s degree in Electrical Engineering (Computer Sciences) from the Technical University Hamburg-Harburg (TUHH), Göran started his professional career in a startup designing a high-performance low-power processor. Afterwards, he joined TRINAMIC Motion Control, Now Part of Maxim Integrated in 2005, he focused his creative mind on designing ground-breaking modules. Learning from various research and customer projects, he became a member of the IC development team in 2018 to turn his valuable insights into future-proof products for diverse application areas, specifically robotics and lab automation.

Battery life requirements for IoT devices using wireless low-power technologies (LP-WAN) such as LTE-M or NB-IoT can range from tens of hours to multiple years. Regardless of the end application, active, sleep and transmission mode patterns, all have a critical influence on the power consumption of these devices. While data sensing and processing can nowadays be achieved with a relatively very low power consumption, wireless connectivity often requires bursts of power of a few watts ultimately placing a severe strain on the battery. These include high-power technologies such as 5G or GSM. During this webinar, we will explore unique power solutions for communication modules that improve reliability, reduce solution size, and maximize battery life.

Date: March 2, 2021
Time: 5 PM CET / 8 AM PST
Speaker: Simon Lu
Simon Lu is a Business Manager with Maxim’s Battery Power Solutions Business Unit. He has extensive product marketing management experience in power semiconductors. Simon holds a Bachelor of Science degree in Computer Systems Engineering from Arizona State University and a Master of Business Administration from Thunderbird School of Global Management.
Speaker: Kevin Nguyen
Kevin Nguyen is an Applications Engineer with Maxim’s Battery Power Solutions Business Unit. He has been focusing on engineering design, simulation and validation with specific emphasis on low voltage integrated power management ICs. Kevin holds a B.S. from California Polytechnic State University, San Luis Obispo with an emphasis on power electronics.

In order to improve automotive driver safety, gesture sensing replacing or complementing knobs or touch screens for infotainment, phone, side mirror, climate, sunroof, and other controls is getting more and more attraction. Traditional time-of-flight (TOF) camera solutions entail higher cost, complexity, and size. Maxim IR based optical sensor with integrated photodiode array offers cost effective solution for automotive applications.

Date: March 3, 2021
Time: 5 PM CET / 8 AM PST
Speaker: Szukang Hsien
Szukang Hsien is the director of Business Management responsible for automotive display power management and gesture solutions at Maxim Integrated. Before Maxim, he worked at Texas instruments for 9 years, first started as analog and mixed signal designer, afterwards became automotive systems marketing engineer focusing on infotainment segment and then strategic marketing manager responsible for DCDC products. He has 6 US patents and published 7 technical/conference papers. He has been very successful in driving customers in adopting new products and solutions. “Redefining the possible” is his motto.

This demo, featuring NVidia's Jetson™, shows how a computationally-intensive object recognition platform can be powered by Maxim’s high-performance PMIC solution. Learn how to drive your highest energy efficient power needs for the next wave of embedded IoT applications.

Now available for On Demand viewing!
Speaker: Gaurav Mital
Gaurav is the power architect for high performance, computation-intensive PMICs for AI/machine learning platforms and low-power PMIC product line for wearables and hearables platforms at Maxim Integrated. He started his career as an analog power design engineer and has worked in the semiconductor industry for over 15 years on a wide range of mobile power products. He has an M.S. degree in EEE from California State University.

In this 30-minute webinar, Lars explains Trinamics latest stepper motor control technologies including spreadCycle™ & stealthChop™ technologies and shows stepper motors running without audible noise and demonstrates how the sensor less load detection function StallGuard™ can save reference switches and make the system more reliable in the same time.
Speaker: Lars Jaskulski
Lars Jaskulski joined TRINAMIC in 2014 as a Field Applications Engineer with a special Focus on 3D printing. Since then he has been managing the North American sales and Field Applications team. Lars holds a Bachelor of Science in Mechatronics from HAW Hamburg, Germany.

Learn how the DS28E18 enables multiple I2C or SPI slave devices to be operated with only two wires and up to 100m distance using the 1-Wire interface.

Now available for On Demand viewing!
Speaker: Stewart Merkel
Stewart Merkel has been a Applications Engineer at Maxim Integrated for over ten years and is skilled in integrating hardware security into embedded systems. Prior to joining Maxim, Stewart worked at Odin Telesystems and Raytheon, concentrating on secure and non-secure telecommunications equipment. He holds an B.S. degree in electrical engineering from Binghamton University in New York.

Although adding new features to our systems is very important to keep an edge over the competition, there are many situations where improving our system’s reliability is just as important. What’s the point of having a system with many fancy features if it keep breaking in the middle of operation? This webinar will go in-depth on why adding Error Correcting Code (ECC) to the system’s memories is a must to build a robust product.

Now available for On Demand viewing!
Speaker: Carlos Rodriguez
Carlos Rodriguez is a Business Manager in the Low-Power Microcontrollers Group at Maxim Integrated. He obtained a double masters (MBA and M.S. in Electrical Engineering) at the University of Texas at Dallas in 2017.

In this 30-minute webinar, Maxim's Kris Ardis discusses the trends driving Artificial Intelligence insights to be made at the edge, and some of the use cases that machine learning technologies can enable in true low-power edge devices and Maxim’s new AI accelerator solutions that enable AI in those edge devices. 

Now available for On Demand viewing!
Speaker: Kris Ardis
Kris Ardis joined Maxim in 1997 as a software engineer and has held multiple positions in software development and business management. He is now responsible for Maxim’s Microcontroller, Software, and Artificial Intelligence product offerings. Kris has a B.S. in Computer Science from the University of Texas at Austin. 

Learn how to add security and authenticate automotive endpoints by adding just one chip.

Now available for On Demand viewing!
Speaker: Audrey Barber
Audrey Barber has been an Associate Business Manager with Maxim Integrated for the Micros, Security, and Software Business Unit for the past two and a half years. She has worked on promoting automotive security and has published the article “Prevent Automotive Counterfeiting with Secure Authentication” in Electronic Design Magazine. She graduated from Texas A&M University in 2017 with a degree in Electrical Engineering.

This webinar covers end-to-end security between a network node and a cloud service. It describes how the IoT security reference leverages a Maxim DS28S60 for the authentication of the node device hardware, the authenticity, integrity, and confidentiality of the data exchanged between the node and a cloud infrastructure, and the security of the long-term data at rest in the nodes using the Maxim ChipDNA PUF technology.

Now available for On Demand viewing!
Speaker: Stephane Di Vito
Stephane Di Vito is a product definer and security expert for Maxim Integrated’s Micros, Security, and Software business unit. Prior to joining Maxim in 2011, he held embedded software security roles at Newsteo, Atmel, and Gemalto. Stephane has been working in secure embedded software engineering since 1999. 

In this webinar, learn how to create a custom DC-DC converter design, run simulations, make improvements, and iterate to a hardware-ready design in under an hour using the EE-Sim® Design Tools.

Now available for On Demand viewing!
Speaker: Mark Fortunato
Mark Fortunato joined Maxim in 2011. He has more than 40 years experience in electronics working on products from DC to 200GHz for industrial, consumer, and semiconductor products. His roles have included development engineering, product definition, and field applications. For the past 7 years he has worked on and managed the development of Maxim’s EE-Sim DC-DC Converter Design Tool. He has a Bachelor’s degree in Electrical Engineering from the California Institute of Technology.

Learn how to quickly evaluate power circuits using the new, free EE-Sim® OASIS Simulator from Maxim Integrated.  Based on the industry-leading SIMPLIS simulation engine, it puts over 250 power reference designs at your fingertips, and simplifies the analysis of your own customized circuits.

Now available for On Demand viewing!
Speaker: Brooks Lehman
Brooks R. Leman, has 40 years experience developing and applying switching power conversion techniques in computer, networking, industrial, military, and consumer applications. He holds patents for transformer, power factor correction, MOSFET gate driver, handheld generator/battery charger circuit, boost regulator current limit, and remote sensing techniques and has written more than two dozen technical conference papers, magazine articles, and application notes. Mr. Leman began his career at ROLM Corporation's Mil Spec Computer Division, spent many years as a Principal Applications Engineer with Power Integrations, then worked as a Staff Design Engineer in the Compaq/HP NonStop computer power group. After a short stay at iWatt analyzing acoustic noise problems, he became a Principal Applications Engineer at Fyre Storm, Inc. focusing on digital power conversion for handheld mobile applications. He then spent eight years as a Field Applications Engineer for Linear Technology providing power conversion guidance and design expertise for large and small Silicon Valley companies. He is currently a Senior Principal Member of Technical Staff at Maxim Integrated focusing on modeling and simulating power conversion circuits with SIMPLIS.

An IEEE Senior Member, Leman holds both BSEE and MSEE degrees from Santa Clara University where, for the last 20 years, he has also been regularly teaching a power conversion graduate course.

Automotive USB ports have a problem. Although vehicle OEMs invest in quality charging technology, passengers bring unsuitable cables into the car. They blame the car for the poor performance since they don’t have the same problem at home. This common scenario is a frustration point for OEMs, but a low-voltage power supply gives them a way to fix it. The technology, called VCONN, communicates with passenger accessories and cables and is a key differentiator for a positive passenger experience. This webinar explains the importance of adding VCONN to OEM RFQ requirements for automotive USB-PD ports as the market shifts from traditional standard A receptacles to newer USB Type-C™ receptacles. It also discusses how adding VCONN to USB-C ports makes it possible to detect and query passenger’s type-C cable identity and performance features.
Speaker: Michael Miskho
Michael Miskho is a USB strategic marketing expert who delivers high-energy keynote presentations that challenge audiences to apply important concepts to everyday experiences. Michael earned his MBA from Arizona State University after using his engineering degree in the computer industry for 10 years. During the last eight years, he has helped consumer product focused busines units establish leadership positions with USB Power Delivery 1.0, 2.0, and 3.0. Most recently Michael has been working in the automotive industry amidst the transition to USB-PD. He has played a key industry role of training and evangelizing the technologies of USB Power Delivery, helping customers and industry partners relate them to real-world use cases and business opportunities.

The use of LEDs is ever-increasing in automotive exterior lighting applications. Gone are the days when LEDs were seen only in the premium space. Today, LEDs have enabled car OEMs and lamp manufacturers to add stylish signatures to different models, create smarter and brighter headlamps, and improve system efficiency.

During this webinar, we will explore unique designs solutions for automotive exterior lighting trends, including:
  • Dynamic and animated lighting that adds style and intelligence
  • Higher efficiency lighting designs to meet stricter CO2 emission standards
  • Simplified lighting solutions that reduce system complexity and cost
LED lighting solutions explored in this webinar are also suitable for industrial and consumer electronics applications. 
Speaker: Yin Wu
Yin is a business professional with over 10 years of experience in the analog semiconductor industry. He has a BSEE from UC Davis, MSEE from San Jose State University, and an MBA from Santa Clara University.

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